8 Ways Shopify + Klaviyo Users Can Grow Leads, Sales & AOV with ConvertFlow
Shopify and Klaviyo are must-have tools in the tech stacks of many ecommerce stores.
Run your store on Shopify. Create personalized email & SMS campaigns with Klaviyo to drive more sales. The latter even has basic popup and lead capture features for growing your subscriber list.
So, why add a tool like ConvertFlow into the mix?
<aov>1. Increase AOV by cross-selling based on a visitor’s Shopify cart<aov>
Klaviyo has a pretty solid signup form/popup builder. But, one thing it can’t do (that ConvertFlow can) is target a popup based on Shopify data:
For example, you could increase average order value (AOV) with a targeted cross-selling popup.
The popup would trigger when someone adds a specific product to their cart:
And could then recommend other, similar products that tend to sell well with whatever’s in the cart. E.g. adding a laptop to cart could trigger a popup offering carry cases and other accessories.
Here’s a template you can use to make that happen (there’s also plenty more in our popup template library):
There’s a whole host of use cases for these targeting conditions. Another one being a free shipping threshold reminder that triggers on the cart page when order value is below a specific amount:
<friction>2. Reduce friction by adding items to Shopify cart from your popups & CTAs<friction>
Recommending products in your popups, sticky bars, landing pages, etc. doesn’t need to mean dropping a link to another product page.
With ConvertFlow’s Shopify automations, shoppers can add products to their cart and get redirected straight to checkout with the click of a button—all from inside a popup, sticky bar, or any other CTA 🔥
Just add or edit a button in the builder:
Then, set up the automation:
Having fewer steps to add products to cart and get people to checkout like this is a great way to reduce friction in the buying process. Meaning you’ll have a higher likelihood of making the sale.
You can also run a whole host of Shopify and Klaviyo automations from a button in ConvertFlow CTAs, including:
- Add to/remove from Shopify cart
- Clear Shopify cart
- Add/remove tag in Shopify
- Create/update a customer in Shopify
- Add/remove from Klaviyo list
- Add/remove from Klaviyo list with SMS consent
- Update contact property in Klaviyo
Here’s the product recommendation template used in our example above you can use to give these automations a try for yourself:
<quiz>3. Increase sales with a product recommendation quiz<quiz>
Product overwhelm is real—a phenomenon summed up perfectly by Professor Barry Schwartz in his Harvard Business Review essay, “More Isn’t Always Better.”
In other words:
If a shopper on your site isn’t sure which item from your catalog is right for them, they’ll likely just not buy at all.
Launching a quiz can help direct them to the right product for their needs. It provides a personal shopper-like experience—only online and on complete autopilot.
The best part?
- Create your quiz in ConvertFlow
- Capture respondents as leads in Klaviyo
- Use conditional actions to guide people to relevant products based on the answers they gave in the quiz, or based on their quiz score.
- Store each contact’s answers as custom properties in Klaviyo, allowing for personalized follow-up emails and/or SMS messages
Check out our guide with a step-by-step walkthrough on how Klaviyo users can create a product recommendation quiz.
Undersun Fitness uses this strategy by recommending what workout solution is best via this quiz:
Here’s a template you can use to get started on your own quiz:
<follow-ups>4. Get more personalized with your Klaviyo follow-up campaigns & sequences<follow-ups>
Klaviyo has some pretty epic follow-up sequences and automations. So, the more lead and customer data you can feed into Klaviyo, the more personalized (and effective) your campaigns can be.
ConvertFlow’s turn-key Klaviyo integration allows you to do precisely this.
To start, there are several default contact fields that ConvertFlow tracks for your website visitors—each of which can be mapped through to a custom property in Klaviyo:
But, it’s also possible to push other contact data through based on interactions with CTAs created in ConvertFlow.
For example, individual answers given in quizzes and surveys can be mapped through to Klaviyo as custom fields:
This means you’ll be able to segment people in Klaviyo based on how they responded. Then, send them more personalized, relevant follow-up campaigns.