Ecommerce
Order rate
$150+ AOV - Order rate
3.8%

Product quiz funnels for stores with $150+ baskets turn a median 3.8% of viewers into orders (directional).

Measurement detail

Dimension
AOV band
Segment
$150+ AOV - Order rate
Unit
Percent
Sample size
2120
Last measured
September 23, 2026

Source

From the benchmark
Product Quiz Funnel Benchmark

2,120 ConvertFlow product quiz funnel campaigns sampled; ecommerce figures drawn from those with Shopify connected, live at least 30 days, 100+ unique viewers, and at least one attributed order

ConvertFlow Product Quiz Funnel Benchmark, September 2026 (n=2,120)
See the full benchmark