In this short guide, you’ll discover why the next generation of marketing pros are using “on-site marketing” to turn their websites into a marketing channel for generating leads and customers throughout their funnel.
For starters, unless you’ve been living under rock, it’s pretty obvious marketing online has changed.
And so has the way your leads interact with businesses they buy from. That’s why, it’s vitally important that you keep up with the changes.
In the past, you could get away with publishing a few pages to the web and calling it “your funnel”. Or having a website with basic newsletter subscribe forms as your way to generate leads.
But today, that ain’t gonna cut it anymore.
Let’s face it, your leads don’t like being forced into a one-size-fits-all sales process. They’re pretty savvy nowadays, and like to research and buy from the businesses they know, like and trust.
Today, before your leads buy your products or services, they want to be sold on you, and your company first.
That’s why now, more than ever, it’s important that your website act as a marketing platform that attracts new leads, educates them, and makes it easier for leads to buy from you, when they are ready to buy.
Your competitors and the fastest growing businesses in your industry understand this. The successful ones know that just throwing up a lead capture page along with a sales page will never be enough to grow a successful business, or even meet the needs of most of today’s buyers.
Just look at the websites of some of the top companies in the marketing industry:
As well as the websites of top marketing influencers online:
See anything in common? That’s right, all their websites are hubs where almost all of the interactions with their leads and customers are happening.
The next generation of marketing pros know that to really succeed, they need to engage their audience on their websites throughout the customer lifecycle, and that’s why they’re now using “on-site marketing” to turn their websites into a marketing channel that generates new leads and customers at each stage of their funnel.
So, whether you’re looking to grow your audience, or grow your revenue with your existing leads, this guide will show you how to build a 4-step on-site marketing funnel you can launch in minutes. A next gen marketing funnel using effective calls-to-action that can help you start generating more leads, customers and sales from your website… this week.
Ready? Great, let’s dive in!
Debunking an age-old belief
First of all, let’s debunk the age-old belief that asking all new visitors for their email is the best “first action” they should take on your website.
And we’ve got the numbers to prove it.
Generally speaking, based on studies by thebalance.com, sumo.com, and mequoda.com, an average conversion rate for email submissions on a website can be anything from 0.1% to 5%.
From what we’ve seen, by giving visitors the ability to segment themselves and guide themselves to the content and/or offers most relevant to them, marketers have been able to achieve conversion rates ranging between 26% and 58%. And these rates are based on the first action visitors take when they land on the marketers’ websites.
By letting visitors guide themselves to the right lead magnets and content, smart marketers are driving more of the right people to their offers, which results in higher conversion rates, and more leads.
Let’s take a look at the call-to-action template for segmentation that is generating between 26% to 58% conversion rates for these marketers.